Beyond Meat

The Difference You Can’t Taste Beyond Meat print ad campaign was created in December 2019 by SMU students Avery Bouch, Sam Smith and EJ Niemczyk. It has won several awards, including Best Illustration and Best Integrated Campaign at the 2020 Dallas ADDY awards. It was also featured in Ads of the World and won Best Overall Campaign at SMU Temerlin Advertising Institute’s Portfolio Night.